Clinician’s Brief
Providing practicing veterinarians with up-to-the-moment practical clinical information and the latest professional insights, Clinician's Brief serves more than 250K+ active global subscribers per month and the daily newsletter reaches 86K+ subscribers.
I helped promote the various content pillars, podcast, algorithm collection and career center with email and print and digital ads. In addition, I led numerous campaigns focused on newsletter subscription and engagement.
The Challenge:
Find new and relevant ways to show the value of the Clinician's Brief Algorithm Collection,100+ clinical roadmaps for diagnosis and case management.
The Solution:
Messaging that presents the benefits of the collection with copy that speaks to veterinarians.
Click to view subject line(s), preview text and to read all the copy.
The Challenge:
Introduce VetWords, the veterinarian's take on Wordle, to the Clinician's Brief audience.
Encourage daily notification subscription.
The Solution:
A campaign that generates excitement and grows daily engagement for the Clinician's Brief website.
The Results:
The fun promotion of VetWords continues to boost daily engagement and time spent on CliniciansBrief.com. At last check, VetWords has more than 2K daily notification subscribers.
The Challenge:
Promote the free e-book for two brands, publisher Clinician's Brief and sponsor Plumb's.
Drive downloads for future marketing, engagement and acquisition.
The Solution:
A campaign that grabs the attention of the key audience, conveys the value of the e-book and facilitates e-book download through the gated landing page.
Clinician's Brief: Re-Imagined
The Challenge:
Introduce the Clinician's Brief audience to a whole new look and feel to the website as well as promoting new content pillars and other new helpful daily elements.
The Solution:
A campaign that rebrands Clinician's Brief as their go-to resource for reliable clinical guidance PLUS the voice they can rely on for insights into other aspects of #vetlife.
How to navigate inter-team conflict and practice burnout, how to build strong relationships with pet owners and so much more now tackled on cliniciansbrief.com.
WELCOME SERIES
The Challenge: Show new subscriber that the Daily Newsletter is just the start to how Clinician's Brief can support their veterinary practice and encourage engagement within the first 30 days of subscription.
The Solution: A campaign that welcomes new subscribers to the Clinician's Brief Daily Newsletter and introduces them to the resources available to help them practice confidently.
RE-ENGAGEMENT CAMPAIGN
The Challenge:
Encourage engagement with the Clinician's Brief Daily Newsletter for inactive users. A secondary goal was to clean up the mailing list and keep it looking healthy for advertisers.
The Solution:
A campaign that shows subscribers the value of the daily newsletter and how it can easily be brought into their morning mix (data shows the vast majority of subscribers read the newsletter before 9 a.m. CT)
Extras
