Finding the right words isn't easy.
I can help!
I've been thinking up new ways to talk about established brands (and brand-new ones) that resonate with audiences and hit the mark with stakeholders for 7+ years.
A few highlights so far...
If we're lucky, we get an aha moment.
Mine came working in-house with the creative team at University of Phoenix.
It was at UOPX that I learned the way of the affirmation and my copywriting world opened up. ​
Plumb's Pro disrupted (in the best possible way) how veterinarians work up clinical cases and support pet owners. ​​
Yes, there's a daily word game just for the veterinary minded.
VetWords is their chance to play with the words they know by heart.
Pursuing an international internship can feel like being lost in an endless corn maze of complications.
We made it easier to navigate by simplifying the daunting process with an easy-to-follow roadmap.
From battling imposter syndrome to learning to lean on colleagues, personal accounts of starting out in veterinary medicine and words of encouragement from seasoned pros are shared in Practical Guidance for New Veterinarians.
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My first co-branded campaign and my greatest honor to promote.
See the Clinician's Brief/ Plumb's campaign
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